Breast Cancer Awareness Month — What to look for, why early detection matters, and how to self-examine

October is a good month to pause, check in and talk about something that matters: breast health. At IND Collections we believe knowledge is powerful — and that small, regular steps can make a real difference. Below is a simple, practical guide on what to watch for, why early detection matters, and how to do a breast self-examination (BSE) in a simple, safe way.

Why early detection is so important (the short version)

Smaller tumors = more treatment options. Early cancers are often easier to treat and may require less aggressive therapy.

Better outcomes. Survival rates are higher when cancer is found before it has spread. Routine screening and early response to symptoms lower the chance of late-stage diagnosis.

Peace of mind. Checking in with your body regularly builds familiarity — you’ll notice what’s normal for you, and spot changes sooner.

How to do a breast self-examination (BSE) — simple step-by-step

It's important to have regular check-ups done by your doctor, and to also check yourself at least once a month for any changes or irregularities.

Start in a private, relaxed setting (many people choose the shower or after a bath because soapy skin is easier to feel), and follow this easy routine:

Step 1: Look in the mirror

Stand with your shoulders straight and your arms resting on your hips. Take a gentle look at your breasts — you’re checking for anything that looks unusual: changes in size, shape, color, or skin texture.

Step 2: Raise your arms

Lift your arms above your head and see if everything looks the same. Keep an eye out for any dimpling, swelling, or changes around the nipple area.

Step 3: Notice any changes

Check if there’s any fluid coming from the nipples.

Step 4: Lie down and feel

Use the pads of your fingers (not the tips) and gently move in small circles. Cover the whole breast from top to bottom, side to side — from your collarbone down to your ribcage, and from your armpit to the middle of your chest. Go in a pattern so you don’t miss a spot.

Step 5: Check while standing or in the shower

Lots of people find it easier when their skin is wet and slippery. Again, use the same gentle circular motions to feel around each breast and armpit.

Caring for yourself — and each other

In South Africa, organizations like CANSA encourage monthly self-exams and annual clinical breast exams where possible. They also provide access to screening and support if you need it. If you don’t always have easy access to routine imaging, a simple self-check at home becomes even more powerful. It’s a small habit that can make a very big difference.

At IND Collections, we believe lingerie is more than what you wear — it’s about how you feel in your own skin. Feeling confident starts with feeling cared for. This Breast Cancer Awareness Month, let’s remind each other to pause, check in, and celebrate our bodies for all they do.

So whether it’s scheduling your screening, doing a self-exam, or nudging a friend with a gentle “have you checked this month?”, you’re taking an important step. Early action is empowering — and it’s something worth celebrating. 💕